Monday 15 June 2015

5 Recommended Reads from Advertising Girls

Studying a degree in advertising has made us completely obsessed with analysing absolutely everything. From the way people to speak, to the way our minds work we love to find out the what why and how.

While we are a great lover of non-fiction, assignment brain (yes it is a real thing) has given us the attention span of a gold fish, and led us to reach for books that are snappy, educational and will offer some inspiration.

Whatever it is you are studying, you won't have been able to avoid being told to read around the subject. If you are anything like us, your instant reaction to that is 'yeah I should, I probably won't', but stick with us because there really is some intersting stuff out there if you look hard enough.

1) Girl Boss - Sophia Amoruso
Okay okay so we've already told you to read it, but really read it! Whatever you are studying, wherever you are working or however you spend your day this book is relevant to you. If you need a kick up the bum, and some reassurance to help you reach your goals then this is exactly what you need to read.

2) Predatory Thinking - Dave Trott 
All we ever do is think, but do we really understand how we think? This book will have you looking at your own thoughts in a way that you have never even considered before, and while there are plenty of advertising references, it's perfect for anyone in a job that requires creativity (yes, an office job still does require exactly that).

3) The Tipping Point - Malcom Gladwell 


This one is great for anyone studying PR, or any of the subjects surrounding marketing, but is also relevant to understand the development of how the media works. With going 'viral' being the desire for most brands now, this shows you the 'tips' that make that happen, and gives an interesting insight into how we as consumers buy into communications.

4) No Logo - Naomi Klein



In an industry obsessed with consumer's it's useful to read a book that atempts to fight consumerism. Particularly in the blogger world image is everything, and this looks to challenges this, providing an argument against the brands that we are so obsessed with. Whatever line of work you find yourself in, the chances are that branding is going to be hugely influential, making this a perfect read to give you knowledge in the thoughts that exist against it. 


5) It's Not How Good You Are, It's How Good You Want To Be - Paul Arden 



If you don't like to read, or you like a book to be over within the time you could watch a film then this one is the one. It's short, to the point and easy to read making it perfect if you are lacking in time (or patience). This will make you think about how you approach situations, the decisions you make and give you the motivation on how to do all of those things better. It's a great way to analyse yourself, and provides a solid understanding of all the ways that you can improve. 

Wednesday 3 June 2015

4 Quick and Easy Ways To Make You Feel Smarter

Remember being that age where being intelligent simply wasn't 'cool'? Putting your hand up to every single answer was a massive no no, and being labelled the 'teacher's pet' was probably one of the worst insults you could receieve. 

Imagine how much more intelligent we would be now if we had fought against this stage. If we had asked every question that had ever popped into how our heads, or actually went to the library to read about what interested us. The trouble is that this stage has made it difficult for us to want to learn. Now we are expected to be knowledgeable, to be passionate and to be educated about our interests, but we have spent so long pretending that we don't want to do that, that we've actually fogotten how. 

With knowledge comes confidence, but we live such busy lifestyles and consume so much media, that we don't always have the time to spend a few hours reading a book or watching three hour long documentaries. Luckily, the advance in media means that we don't have to, and these 4 ways show you how: 

1) Unreported World 




There is nothing better than a documentary that makes you feel like you have a whole new found knowledge when the end titles role. If you have the time, you can find our top documentaries here: But after a long day we can't really be blamed for not having enough of an attention span to sit through a couple of hours of factual viweing. The end of a long work day is made for guilty pleasure TV (hellooooo PLL), but you can still be educated easily if you want to be. Unreported is a Channel 4 documentary series that covers all sorts of cultural issues around the world, from bull riding to the war in Syria, and the best part? They are only 25 mintues long. Everything you need to know about a topic in under half an hour, that I think we can manage. 

2) Flipboard 

The trouble with being educated in a range of topics is that you are not always in the mood to learn about each one. You may not want to follow a Twitter page about politics, because lets face it who wants to see politics every single time they refresh their timeline? Flipboard is a great app that lets you pick your interests, and then presents articles surrounding those interests to you each day. The articles are presented in the style of a magazine, meaning you can literally flip through and skip the ones that don't take your fancy. Not only are all relevant articles in one place, but they are based on exactly what you are interested in and can be skipped depending on what you feel like being educated about that day. 

3) TED Talks 



Apparently there are people out there who do not like to read (crazy, we know). People are often put off learning through associating it with spending hours with your head stuck in a boring book, but this really doesn't have to be the case. TEDTalks are all different lenghts, on every topic you could possibly think of and for some, are a much more captivating way of learning. You know those evenings where you get seriously lost in the deep depths of Youtube? Well you can do the exact same on TED and become more educated without even realising. 

4) Talking


When we think about learning we immediately associated fact. We want statistics, research or any form of hard evidence that we can trust. It's not our fault, education has pretty much programmed us this way, but the trouble is there's so much to learn about that cannot be based on fact at all. Take culture for example, the best way to learn about a culture is to expereince it, and the most effective way of doing that is talking to the people. Okay so that doesn't mean if you want to learn about France, then you need to book a trip there straight away (although we are not saying that's a bad idea), but the chances are the people you know have the knowledge you need. Sharing knowledge is one of the best ways to gain knowledge, and you can feel a whole lot smarter simply by learning what somebody else already knows.