5 Recommended Reads from Advertising Girls

Studying a degree in advertising has made us completely obsessed with analysing absolutely everything. From the way people to speak, to the way our minds work we love to find out the what why and how.

While we are a great lover of non-fiction, assignment brain (yes it is a real thing) has given us the attention span of a gold fish, and led us to reach for books that are snappy, educational and will offer some inspiration.

Whatever it is you are studying, you won't have been able to avoid being told to read around the subject. If you are anything like us, your instant reaction to that is 'yeah I should, I probably won't', but stick with us because there really is some intersting stuff out there if you look hard enough.

1) Girl Boss - Sophia Amoruso

Okay okay so we've already told you to read it, but really read it! Whatever you are studying, wherever you are working or however you spend your day this book is relevant to you. If you need a kick up the bum, and some reassurance to help you reach your goals then this is exactly what you need to read.

2) Predatory Thinking - Dave Trott 

All we ever do is think, but do we really understand how we think? This book will have you looking at your own thoughts in a way that you have never even considered before, and while there are plenty of advertising references, it's perfect for anyone in a job that requires creativity (yes, an office job still does require exactly that).

3) The Tipping Point - Malcom Gladwell 

This one is great for anyone studying PR, or any of the subjects surrounding marketing, but is also relevant to understand the development of how the media works. With going 'viral' being the desire for most brands now, this shows you the 'tips' that make that happen, and gives an interesting insight into how we as consumers buy into communications.

4) No Logo - Naomi Klein

In an industry obsessed with consumer's it's useful to read a book that atempts to fight consumerism. Particularly in the blogger world image is everything, and this looks to challenges this, providing an argument against the brands that we are so obsessed with. Whatever line of work you find yourself in, the chances are that branding is going to be hugely influential, making this a perfect read to give you knowledge in the thoughts that exist against it. 

5) It's Not How Good You Are, It's How Good You Want To Be - Paul Arden 

If you don't like to read, or you like a book to be over within the time you could watch a film then this one is the one. It's short, to the point and easy to read making it perfect if you are lacking in time (or patience). This will make you think about how you approach situations, the decisions you make and give you the motivation on how to do all of those things better. It's a great way to analyse yourself, and provides a solid understanding of all the ways that you can improve.